How to survive the Digital Era - Michele Bottari

"How to Survive in the Digital Age" is a practical manual that does not disdain reflections and questions on the changes induced by technologies and suggests how to escape the control of Google, Facebook and company .

Personalized online advertising, interventions to influence political and consumer choices, travel mapping... Our data and that of our friends, which we disseminate every time we use our smartphone or browse the Internet, are the most precious commodity for Apple, Google, Facebook, Amazon & Co.

The web 2.0 giants get rich by reselling our profiles to companies, political parties, pressure groups, shoe and mattress sellers, but also online betting and porn content. But are we sure we want to be the commodity that allows Mark Zuckerberg (Facebook), Larry Page and Sergej Brin (Google), Jeffrey Bezos (Amazon) to top the list of the richest people on the planet?

Everyone, even those who are unfamiliar with technology, will learn to use programs, search engines, apps that prevent the collection of our data and preferences.

Michele Bottari helps us to be more aware of the implications of apparently harmless gestures (the likes, the chats we frequent) and the human costs (increasingly precarious jobs) and environmental costs (high-tech waste that we don't know how to dispose of) that we are paying.

Once we have finished reading, we will know which strategies to implement so as not to be just passive goods of the digital age.

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